The present age is the age of the internet. Now people can keep all the news of the world sitting at home. It can be said that the world is now in the palm of one’s hand. To be successful in business in a short time through digital marketing, we first need to know what is digital marketing? In short, digital marketing is the use of electronic media to promote products or organizations, or brands in the Internet world. The rate of advertising is currently the highest, especially on social media. This is because 55.08 percent of the world’s people use the Internet, of which 75 percent use social media regularly. So the way of doing business is getting richer by using social media and digital media. Today we will discuss 8 such mediums. Which can bring about a revolutionary change in the field of business.
The 8 best mediums of digital marketing:
- Search engine optimization (SEO)
- Search Engine Marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Digital Display Marketing
- Mobile Marketing
- Email Marketing
- Affiliate Marketing
Search engine optimization (SEO)
Search engine optimization (SEO) is a process by which a website’s keywords are ranked in search engines. Let’s just say with an example: We all search more or less on google.com and when we type something into Google, Google shows us some search results like the pictures below.
In the image above, we can see that Google has shown us some search results after typing the “SEO key”. Now if I ask you which result would you click first? It is almost certain that you will click on the top result like most users. In other words, being in the top position of Google will get the most clicks on the first link. SEO is the process of ranking your website any keyword in the top position of every search engine including Google. I hope you have already understood that SEO will get the most visitors to the website which is in the top position. There are many companies providing SEO services in Bangladesh with which IMBD Agency’s SEO Service is successfully roaming in this industry.
SEO is usually of three types-
- White hat SEO
- Gray Hat SEO
- black hat SEO
Search Engine Marketing
Search Engine Marketing (SEM) is a comprehensive marketing strategy that will initially drive traffic to your business. This is what we call paid search marketing. This type of marketing is usually based on the structure of your business. In this case PPC (pay-per-click) or CPC (click-per-click) models etc. are selected. SEM is usually done on different platforms. Of these – Google Ads and Bing Notifications (on the Google Network), Yahoo Bing Network notifications are the most popular. SEM is one of the most cost-effective online marketing of digital marketing which will help you to increase your return on investment.
A sorted content about any subject or object helps to increase its value. Make sure your targeted keywords are present in your content, any post or forum, or product discussion online so that your target reader or buyer can easily find your product. So the multimedia content should be updated from time to time. An automated process should be used for posting social media content. You can customize your content for different platforms.
For example, content for electronic products should be simple and concise. Remember, an effective strategy will create your readers or buyers and they will be interested to know more information from you. Creating good content will be the best way to brand your business. So in Digital Marketing, you should focus on good content.
Social Media Marketing
Social media marketing (SMM) is an effective way to reach 65% of the world’s Internet users with some form of social media. Generally, social media marketing means marketing using Facebook, Twitter, YouTube, LinkedIn, Pinterest, and various social media. In today’s world of social media marketing, Facebook and YouTube are much more effective and efficient.
There is a lot of social media marketing around the world. Of these, certain social media is very popular in certain countries. For example, in India, Bangladesh, Pakistan, YouTube, Instagram, WhatsApp, Emo, and Viber, these social media are very popular in these countries. Pinterest and Reddit are much more popular in American countries, while VK, StumbleUpon, and Twitter are much more popular in Russia. The marketing that I do through Facebook is part of Facebook marketing. In the same way, the marketing that we do by sharing or posting videos on YouTube is part of YouTube marketing.
You can do digital marketing by sharing your website products on different social media. The whole world is now becoming dependent on social media marketing. If you think a little you will understand when you last did not use Facebook or YouTube. Then you can easily understand the importance of it. Therefore, radical change is possible in Digital Marketing by using social media.
Digital Display Marketing
Digital display ads are relatively expensive. Displaying advertisements in the form of banners, slide shows, pictures, or videos on websites or various social media is called digital display marketing. Although these ads cost more, they help to attract more customers. Many people are currently doing digital marketing through LED Displays. Digital marketing may be the best way to attract buyers in this modern age. So we think 80% of business success lies in Proper Marketing.
As per GSMA, the number of mobile phone connections worldwide is currently 492 crore. Of this, 50 percent or 246 crore connections are being used through smartphones. It will increase to 66 percent in 2020. In the current world, the rate of smartphone use is increasing very fast. Using mobile, you can more successfully promote and sell any of your products in a fast time. A huge part of digital marketing is centered on smartphones.
There are different areas in mobile marketing. One of them-
Every 3 minutes 97% of total phone users open text messages. 52083 text messages are exchanged every second. 25% of international media and marketing executives solve their organization’s problems through mobile. 70% of mobile users use mobile phones for their purchases. Based on this, it can be said that mobile marketing is one of the means of digital marketing. As mobile technology is being updated, so is the demand of the people. So business campaigns also need to be updated. And digital marketing can be the most accurate and groundbreaking solution for this.
Many people are more or less familiar with Bulk SMS Marketing. Because all our phones have more or less different offers of SMS which is annoying to almost everyone. But if you can do SMS marketing properly, you can definitely benefit. What kind of SMS should be sent and whether it will be masking or not masking should be planned in advance. Otherwise, like many, your money will be like pouring water.
Marketing a product or service through email is generally called Email Marketing, but the field is huge. Email marketing is the process of presenting a product to a customer through a structured article or content, making them interested in purchasing that product. It can reach the customer in a short time. It is possible to make a profit by sending smart emails.
Email marketing can usually be done in three steps-
- Email Template
- Email Collection
- Email Delivery
First, you need to create an email template for Email Marketing. In this case, you need to keep in mind what the product will look like in your email. Based on that, you have to create good articles or content by choosing beautiful words which will make the customer interested in the product. And a nice responsive email template to help.
One of the tasks of Email Marketing is to collect a lot of emails. Because it is in these email addresses that you will send your message about the product or business to the customer and encourage them to make a purchase. The more emails you collect, the more likely you are to sell. But you have to send your email to the right audience.
The most important step in email marketing is to deliver email. SMTP (simple mail transfer protocol) server is required to deliver emails. The most common sites we use to send mail are Verizon, Comcast, AOL, Gmail, Yahoo, GoDaddy, Earthlink, etc. These sites will not allow you to send large amounts of mail in one day. But you may have to send thousands of emails or millions of emails every day. So you can buy and set up your own SMTP server and send as many as you want. To be a successful and good quality email marketer you must have a good quality SMTP server.
Proper Email Marketing may be the biggest example of low-cost digital marketing.
Affiliate Marketing is simply about marketing someone else’s product. The commission that is earned by selling other people’s products is called affiliate commission. Like you sold the goods in my shop by promoting them. I gave you some commission in return. Thousands of companies around the world have been selling affiliate options to sell their products and thousands of marketers are taking commissions by selling these products. Almost all the big companies including Amazon, Alibaba Themeforest, and eBay, pay affiliate commissions. But the most popular is Amazon affiliate. Affiliate marketing can be done in many different ways.
In addition to all this, the field of Digital Marketing is more extensive and vast. Digital World Digital The world is constantly moving forward using all the technologies. But the key to success through each is to work according to the right rules. There are different strategies for each sector of Digital Marketing. Based on this, our IMBD Agency is giving the assurance of Proper Digital Marketing.